Who We Are

At BDJ, we empower people to try, to dare, to experience, to achieve, and to live. 

We want to inspire our community to achieve their goals, live intentionally, and make a difference in their spheres of influence.

BDJ began over fourteen years ago. Dar Ty-Nilo, the planner’s original creator, endeavored to create “the perfect planner for the perfect job.” Having come from a season of multiple personal and career setbacks, Dar leveraged her challenges towards success. “In the times that I was successful,” she shares, “I realized that I was using a planner.” With the aim of inspiring others who were going through the same setbacks she was, Dar printed 1,500 copies of the Belle de Jour Power Planner’s initial prototype, with only PHP 4,000 in capital–and the rest is history.

We want every Filipino to find the perfect planner in the products that we make. We hope that the products that we make will help empower them to live the life that they dream of.

Our Purpose

We create products and spaces to explore, discover, and design for a meaningful life.

Our Vision

By 2020, we envision 1 million open declarations of purpose and possibilities.

Our Mission

Our mission is to craft tools that will help people live out their ultimate life.

We are the only creative company that provides products and spaces to Filipinos exploring possibilities to design a meaningful life in an era where people are searching for clarity, purpose, connection, and freedom.